LAUREN SWANSON

Taste of Provincetown Invite [MassEquality]

admin — Sun, 25 Jul 2010 05:10:46 +0000

Invite Outside

Invite Inside

The Taste of Provincetown is a benefit dinner and party in the seaside Cape Cod city of Provincetown. The event is held at the local contemporary art museum featuring foods from local restaurants and bars. The theme and design of the collateral is summery, arsty and modern.

BOSTON MARATHON ADCelebrating the Esplanade’s Centennial–Phoenix Magazine

admin — Wed, 21 Jul 2010 16:12:07 +0000

I used intricate typography to create something original with a vintage flare while still being modern for The Esplanade Association

BINsmart Retail Software Advertisement

admin — Thu, 15 Jul 2010 03:26:51 +0000

This advertisement is to appear in a credit card processing magazine, and is meant to appeal to companies who sell point of sale (POS) machine for retail businesses. The BINsmart software comes pre-installed on their machines and estimates the most cost savings for the company if a customer pays with either credit or debit, and chooses for them.

NO MORE.org WebsiteBullying Isn’t Harmless Campaign

admin — Thu, 15 Jul 2010 02:56:42 +0000

“NoMore.org” is a concept website designed to help give information, resources, and materials to help educators understand, handle, and prevent anti-gay bullying in schools systems. Shown are a most of the pages.

Imagery is mean to be shockingly honest and a slight exaggeration to drive the message home that anti-gay bullying happens at schools and affects every student, gay or straight.

The entire campaign is under review by multiple non-profits in the Boston area and my be implemented.

Click through to see the layouts of the sites and navigate between them.

Grow Your Business Ad Campaign

admin — Thu, 15 Jul 2010 02:06:50 +0000

Web Banner for VSR

This ad series is to appeal to potential business partners to tell them that Merchant Warehouse’s payment processing software will help them make money and “Grow” or increase their business.

The Esplanade Association: 100 Party

admin — Mon, 12 Jul 2010 20:11:53 +0000

100 Party Invitation: Postcard Front


100 Party Invitation: Postcard Back	100 Party Email Invitation

Paper City Brewery Re-Brand & Re-Design

admin — Sun, 11 Jul 2010 22:13:03 +0000

Re-branding and re-design of Paper City Brewery in Holyoke, MA.

Bottle Labels

Stationary

Website Layout

Logo

California Currency

admin — Sun, 11 Jul 2010 03:42:57 +0000

A fun project for my master’s studio class asked to use the dollar bill and the color orange to make 3 elements: print, CD and multi-media.

This is the print portion, a dollar bill for California if it ever seceded from the U.S.

Merchant Warehouse University – Launching

admin — Sun, 11 Jul 2010 00:58:19 +0000

Merchant Warehouse University: As one of my first projects for Merchant Warehouse, I designed and primarily programmed a landing page for the launching of the online webinar “university” they use to educate their agents.

The site is meant to be simple and expandable to a multi-page site. The navigation to alternate pages will eventually be placed on the horizontal green bar at the top of the page.

Official 2010 US Census & MassEquality Material

admin — Sat, 10 Jul 2010 03:43:21 +0000

I worked with MassEquality and the United States Census Bureau to create a postcard and advertisement targeted toward same-sex married couples in Massachusetts. The material was to inform the couples that they should be considered married on the 2010 US Census.

US Census & MassEquality Official Postcard (Front)

The hand has a triple meaning: 1) it’s rainbow to specifically speak to the LGBT (queer) community, 2) the hand has a wedding band on the ring finger to symbolize marriage, and 3) the hand is raised to show being counted.

US Census & MassEquality Official Postcard (Back)

US Census & MassEquality Newspaper Ad